How to Create Custom QR Codes That Match Your Brand

A well‑designed QR code can feel like part of your visual identity rather than an afterthought. Here’s how to customize codes without harming scan reliability.

Choose brand‑aligned colors

Use your brand’s primary color for the foreground and a light neutral background. Keep contrast high; dark on light remains the most dependable.

Respect the quiet zone

The blank area around the code is essential. Add a white border if your print background is textured or colored.

Pick the right format

PNG is great for screens and everyday prints. SVG is vector‑based and perfect for large posters, packaging, or signage.

Tip: generate your code, preview instantly, and export as PNG or SVG from the homepage.