QR codes and NFC both bridge print and digital. The best choice depends on your goals, audience, and budget. Here’s how they compare.
Reach & Compatibility
QR codes work on virtually any modern smartphone with a camera. NFC requires a chip and reader support, which is common but not universal. For maximum reach, QR often wins.
Cost & Production
Printing QRs is free; they scale to any size. NFC tags have a per‑unit cost and need embedding. For large campaigns, QR codes are more economical.
Speed & UX
NFC is a tap — delightful when supported. QR scanning is familiar and works at distance. For posters and billboards, QRs are more practical.
Branding & Flexibility
Both can route to dynamic links. QR codes allow color and framing to match brand visuals; NFC is invisible but fixed to the medium.
Bottom line: use QR for wide reach and print; add NFC for premium in‑store experiences.
Generate a branded QR on the homepage — it’s free.