You can measure QR performance without collecting personal data. The goal is to understand which campaign or location works best while protecting people’s privacy and complying with regional laws.
Use redirects with campaign tags
Create a short link (e.g., /go/summer‑flyer) that redirects to your destination with UTM parameters. Track clicks at the redirect level using aggregate metrics — not individual profiles.
Segment by placement, not by person
Generate distinct QRs for each poster, store, or brochure. Compare totals per placement to find winners. Avoid device fingerprinting or intrusive identifiers.
Respect consent
If you add web analytics on landing pages, present clear consent options and keep data minimal. Prefer privacy‑friendly tools and disable tracking on the generator itself.
Conclusion: track campaigns, not people. Keep it simple, transparent, and useful.
Create your QR now on the homepage — it’s fast and private.